The lifestyle sold is one of freedom and happiness. I believe it is an illusion, and I want to see through the looking glass. I want Google to give away all their glasses, for free, to people who have never used technology before in their life. To a person in every country in the world, and covering every age range. To borrow the concept of the flipped classroom, I want to see the flipped glassroom
Firstly, here are some groups I identified the adverts as showing:
- Successful business people whose life & work is deemed to be important.
- The nuclear family with 2.4 children
- Young extrovert thrill seekers
- Affluent and content...
- ..living in spacious, clean, sunlit environments
- Healthy and active
- Unsuccessful or unemployed people whose lives are deemed to be unimportant
- Single, divorced, or childless people.
- Older, shyer or more introverted people
- Poor and unhappy...
- ...living in cramped, dirty, dark environments
- Unhealthy and inactive
I would rather this technology was put in the hands of people who had never used it, or who would never normally be able to afford or have access to it.
The technology in the videos may be super slick, but what about the people using it? How many times have you been in a meeting and thought, "this person has no idea what they are talking about". How many times have you yourself been talking in a meeting and thought, "I really don't know what I'm talking about here". My point is that we are sold the idea that these products will help us to solve problems quicker and more efficiently - but we still need to know what the problems are. "The nobel prize is not given to the person with all the right answers, but the person with all the right questions"
The technology is presented as so easy & intuitive, but life is not really like that. if it were we'd go crazy. Maybe that's why all the rooms and buildings in the Microsoft and Corning adverts are so immaculately clean. All we have left to do as humans is neurotically and obsessively clean all our glass machines.
The ideas here are fascinating and exciting (like any good advert would try and tell you), but it seems a shame that they are preaching to the converted. It made me think back to Bendito Machine from week 1. Just lots of new machines to worship.